What do brand strategists usually do on Fridays

“Thank God it’s Friday” is one of the days and my branding statement. Thats is how I started my work as a freelance brand consultant: remember this Friday, the day our family usually goes to the local farmer’s market, the best place where, during the summer season, you can buy fresh produce in Goshen, NY.

Remember the days when fresh food became so valuable in the days of the pandemic; I started thinking differently about it when I started  creating a personal brand and designing a site for the local grocery store Roccoroma. That was the days when I think about creating a personal brand statement, I recall a conversation I had with my customer where I asked them what they believe the true value of food is.

This question made me pause and reflect on the importance of food in our lives. It led me to consider not just the taste or the price of food but also how it affects our health, relationships, and overall well-being. Understanding this value can help me better articulate my brand and how it relates to the food industry. It is essential to recognize that food is more than just sustenance; it is an experience that can bring people together and create memories as a strategic branding consultant. Therefore, I aim to develop my brand’s personality to highlight these deeper values and the meaningful connections that food can foster within our communities and lives.

My customers personal branding logos:

Based on ideas of social distance, I made my first logo design for a Roccoroma client:

Based on ideas of social distance I made my fist logo design for Roccoroma client:

And not many of us think about what God gives us every day.

 In days when small cafe`s, Restaurants, and pizza places open in in every corner, 

when we use the abbreviation TGiF for branding of TGi Fridays restaurants, 

TGi is my personal branding statement:

• If before Coved all farmers in Orange County sell their  locally grown locally grown on markets, now they think how to do it with social distance. For example Goshen Farmers market open one day a week, exactly on Friday, usually  till Thanksgiving day it’s a crowded place. This year from 8 to 10 it’s special hours for elder people. 
• Local farms and fresh vegetables produce businesses came up with share ideas.
• Business owners try to fix internet ecommerce problems and, at the same time, spend money on ads and advertising. 
• As a local food store strategist, I am familiar with internet and social media solutions daily. Before every Friday, I was in NYC at meetups and events or preparing for job interviews. Today is Friday, but probably because of rain, no Goshen’s yard sales are closed, and there are no people at the Yen cafe. I am still at home writing a blog post about digital marketing and Roccoroma branding. Thank God it’s still Friday.