Brand Refresh and memorable logos
This is a blog post for logo design inspiration. Like an artwork by Andy Warhol, designing an unforgettable logo is an inspiring and complex process. It takes time to come up with a unique and expressive design idea. Many factors impact the design process. One of them is the client’s vision. All clients want is the logo’s simplicity. They think a memorable logois based on simplicity!
My name is Ruslan Smirnov
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Maybe my mother in my “First steps” family album. Probably my mother is the best social media strategist I’ve ever known, though my mother is a teacher. So how does Google define the word memorable?
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Google SEPT fecher describes this term as something “worth remembering or easily remembered, especially because of being special or unusual.” Definitions from Oxford Languages.
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I can’t agree with this definition in one simple sentence. When I was learning to ride a bicycle, I do not remember when and how I started, but it was not easy.
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As for Apple logos and other brands, do they invoke similar memories? I do not think so. The ideas of famous logos are invisible, customers/clients? usually accept them as they are because of the visual effects that arouse memories of something dear and memorable.
Now that I am designing the characters for my studio and Roccoroma, the client’s site, I wonder how to make my logos memorable.
I will start with Roccoroma. The client needs a simple site for his food market store. It does not occur to the client that any brand starts from the idea of the brand message.
The logo designer has to understand the message of the client’s business. I started this site more than 6 months ago, before COVID. Everything became complicated with the Pandemic. I was getting different messages from the owner of the store.
It was hard to concentrate on ONE idea or an image. And then… Boom! Social distancing image popped up in my head and Logo was created!
The same happened with the site of my oher client, Terri Hall. She is a jazz singer. The Internet became a negative space with tons of kilobytes of information about different Jazz singers, food retailers, amatures on Youtube, almost nothing on the web these days is individual.
Artists try to do his/her peace of work using available website tools, that is what logo makers call graphic design. I look at it from a different perspective. the best brands I designed for her, the answer is even simpler: the Internet is a space-complex problem solution for people and business owners. I thought nothing on the internet was simply all. Such sites as “99 Designs” or other websites that offer logo templates base their offerings on the goals of selling, not on simplicity.
That’s why create a logo or site and advertise brands on social mediaor even SEO, not the as sketch it, its tons of problems solutions, photos of vegetables and fruits, deals with post systems, that’s what I call Remindable.