What does a brand strategist do during 2020s?

How to start Ramadan

As a brand strategist, my work involves understanding brand strategies and communicating with graphic designers the essence of a brand to its audience. When the pandemic hit, it forced many of us to rethink our approach to marketing and communication. It was a challenging time, but it also presented new opportunities for creativity and innovation.

One of the things I focused on during the pandemic was developing my skills as a web designer, starting designing a concept artist portfolio; creating a new project with artist Elena Blagoslavova, I began by learning the ins and outs of Squarespace, a particularly well-suited platform for small business sites.


s Ramadan 2021 approached, I reflected on the past year and what I had learned. It had been a difficult and challenging year but also a time of growth and learning. I developed new skills, gained a deeper understanding of SEO and digital marketing, and learned how to be more creative and innovative in the face of adversity. But even as I looked forward to the future, I knew the pandemic was far from over. As I write this, news of war in Ukraine dominates the headlines. It’s a reminder that we live in a constantly changing world and must be prepared to adapt to new circumstances. As a brand strategist, I help my clients navigate these changes and find new ways to connect with their audiences. It’s a challenging task, but it’s also one that I find deeply rewarding.


n conclusion, the pandemic has changed how we live and work, and as brand strategists, we must be prepared to adapt to these changes. It’s important to stay up-to-date with the latest trends and technologies, but it’s also important to remember the value of community and connection. As we move forward, we must remain committed to our work and to the people we serve. Only by working together can we create a brighter future for ourselves and those around us.

Ruslan Smirnov (Remindable)