Building a website requires you to understand how WordPress categories vs tags to Squarespace, as they significantly affect your site’s organisation and SEO performance. Categories shape the essential content hierarchies that help search engines understand your site structure. Each platform handles these organisational tools quite differently.
WordPress offers stronger tools to create complex content hierarchies that better target search engine optimisation. Squarespace’s structure stays more straightforward but nowhere near as flexible. WordPress requires categories for every post and lets you create subcategories to organise content in detail. Squarespace creates “dynamic pages” once you add tags or categories.
Let’s get into how both platforms organise content, what makes their systems stand out, and ways to utilise these features to enhance your website’s structure and discoverability. Your content strategy decisions will improve once you understand these differences, whether you’re choosing between platforms or optimising your current site.
Understanding WordPress categories vs tags to Squarespace

Categories and tags are the foundations of content organisation in WordPress and Squarespace. These platforms handle them differently and use them to serve distinct purposes.
What are categories, and how do they work?
Categories work as broad topics or sections that give your website content structure. They function like chapters in your site and create a clear hierarchy that helps visitors understand your website’s coverage. Categories split your content into general topics, similar to a book’s table of contents.
WordPress categories follow a hierarchical system that empowers you to create parent categories and subcategories for meticulous organisation. For instance, a food blog could use ‘Recipes’ as its main category with subcategories like ‘Desserts,’ ‘Main Courses,’ and ‘Appetisers.’ Your WordPress posts need at least one category – they’ll automatically fall under ‘Uncategorized’ if you don’t pick one. This flexibility allows you to tailor your content organisation to your specific needs.
What are tags, and how are they different?
Tags give your content specific labels. They work just like a book’s index – identifying particular details within your posts. Unlike categories, tags don’t have parent-child relationships or hierarchies.
A recipe post under “Desserts” might have tags such as “chocolate,” “quick and easy,” or “gluten-free.” Readers can find related content in different categories this way. WordPress makes tags optional so that you can be flexible with your content organisation.
The key difference shows in their structure and purpose. Categories create a broad organisation while tags connect related content with specific descriptors throughout your site.
The difference between WordPress categories vs tags to Squarespace
WordPress categories vs tags to Squarespace platform creates a “dynamic page” whenever you add a tag or category – this page shows all content with that specific tag or category.
Squarespace’s approach to these pages has evolved. The platform now allows category pages to be indexed, though tag pages stay hidden from search engines by default. Users can change this setting if needed.
Squarespace offers a more straightforward but less flexible structure compared to WordPress’s strong hierarchical system. This affects how you might plan your content organisation based on your chosen platform.
How WordPress Uses Categories and Tags

WordPress comes with a sophisticated taxonomy system that does more than just label content. The platform’s implementation of categories and tags shows why bloggers choose its organisational features over Squarespace’s limited options.
Hierarchical structure of categories
WordPress’s category system works just like folders on your computer, providing a user-friendly way to organise your content. Your content gets a logical pathway that users can follow easily. Unlike Squarespace’s flat organisation, WordPress categories create clear parent-child relationships. This helps visitors and search engines understand content relationships better. Each category needs a unique name, even in different parent categories. Your site’s organisation stays crystal clear this way.
Using subcategories for better organisation
WordPress subcategories let you segment content powerfully. To cite an instance, a “Photos” parent category could have subcategories like “Oregon Coast” and “Ice Storm.” Visitors clicking the parent category see all posts from both the parent and subcategories together. You can also decide if posts appear in both the subcategory and parent category. This gives you control over how content shows up. Sites with lots of content that need multiple organisational levels benefit from this approach.
Tagging for content discovery
Categories build structure, while tags help users find content across your WordPress site. Tags work as non-hierarchical elements and connect related content, regardless of the category. Your posts should have 5-15 tags. WordPress.com suggests this range to show up better in topic listings. Think of tags as a book’s index that points readers to specific topics throughout different sections.
SEO impact of WordPress taxonomies
WordPress taxonomies significantly boost search engine performance, giving you a strategic advantage. Search engines can crawl and understand your content hierarchy easily. Well-structured categories and tags improve internal linking and spread ‘link juice’ across your site. Category pages rank for broader keywords, and tag archives target specific search terms. This strategic advantage gives you a leg up over Squarespace’s limited tag page indexing.
How Squarespace Handles Categories and Tags
Squarespace handles content organisation quite differently from WordPress through its categories and tags system. The platform offers a more efficient system compared to WordPress’s resilient infrastructure, though it comes with certain limitations.
Dynamic pages and their limitations
Each time you add “archive page” or tag, Squarespace automatically generates an ‘archive page’ or ‘dynamic page. These pages display titles or excerpts from posts under that specific label. However, search engines might view these pages as low-quality content or duplicate material, potentially harming your site’s rankings.
Indexing behaviour in Squarespace
Squarespace manages categories and tags differently from WordPress by handling them for each collection separately instead of site-wide. Each blog page, store page, or collection can have its categories and tags. This means categories you create for one collection page won’t show up as options on another.
The platform limits categories to 25 characters or fewer, while tags can stretch to 80 characters. These are case-sensitive – “Travel,” “travel,” and “TRAVEL” would create three separate categories.
Using categories for navigation
Your site’s navigation can include categories as functional elements. You can:
- Add store categories to the main navigation
- Create navigation links that open specific content categories
- Show category navigation at the top of the video pages
Category display changes based on page type. Blog pages can show them as primary or secondary metadata, while store pages display them at the top or in a sidebar.
Why tags are often hidden from search engines
WordPress categories vs tags to Squarespace hides tag pages from search engines because these pages usually lack substantial original content. The platform includes built-in settings that prevent Google from indexing these pages. You’ll find options to “hide from search engines” for tag pages under your blog’s SEO tab. This protects your site from SEO penalties while letting tags organise content for visitors.
Best Practices for Organising Content on Both Platforms

Strategic implementation of taxonomy systems helps organise content effectively on WordPress and Squarespace. Your visitors will find better navigation, and you’ll get maximum SEO benefits by understanding the best practices for both platforms.
Choosing between categories vs tags
WordPress categories vs tags to Squarespace define your site’s core structure as broad topics, while tags connect related content as specific descriptors. Your WordPress site needs categories for main topics that stay constant. A photography blog could use “Portraits” and “Landscapes” as categories. Tags work better for specific elements within posts like “Natural Light” or “Black and White” that appear in multiple categories.
Search engines can index category pages on Squarespace, unlike tag pages, which remain hidden by default. This makes categories the better choice for content you want people to find through search.
Avoiding duplicate content and SEO cannibalisation
Multiple pages targeting identical keywords create keyword cannibalisation. These pages compete with each other in search rankings. Yoast explains that this “devours” your chances to rank well because your content competes with itself. You might notice these signs of cannibalisation:
- Similar pages rank lower
- Competing pages dilute backlinks
- Search crawlers can’t prioritise the right page
Regular content audits help prevent this issue. You should combine overlapping content into more substantial resources and set up 301 redirects from deleted pages to united ones.
How many categories and tags should you use?
For categories:
- WordPress experts suggest 5-10 categories in total
- Each post should have one main category
- Subcategories help with further organisation
For tags:
- Keep tags under 10 per post
- Each tag needs a specific purpose
- Clean up unused tags regularly
Using pillar pages and topic clusters in Squarespace
Dedicated pillar pages work better than Squarespace’s built-in category pages, which lack substantial content. These pages should provide complete coverage of broad topics and link to more specific content pieces that create topic clusters. Search engines recognise your site’s authority on particular subjects through this approach, which also improves your internal linking structure.
Final thoughts about WordPress categories vs tags to Squarespace
The way WordPress categories vs tags to Squarespace handle their taxonomy systems plays a vital role in website organisation and SEO results. These platforms manage categories and tags differently, and each has its strengths and limitations.
WordPress offers a strong parent-category and subcategory system that works great for complex content organisation. This creates better SEO foundations because search engines can easily understand the content hierarchy. The platform also lets you use optional tagging to connect related content across categories.
Squarespace takes a different path with a more efficient approach. The platform creates dynamic pages for categories and tags automatically. It usually hides tag pages from search engines to avoid SEO penalties. This simple system works well for smaller sites but doesn’t have WordPress’s depth of organisation.
Your choice between these platforms should depend on your content needs, WordPress categories vs tags to Squarespace. WordPress might be your best bet if you have lots of content that needs multi-level organisation. Squarespace could be enough for sites with simple content structures.
Whatever platform you pick, following good practices is vital. Keep your categories between 5-10, use tags wisely, and do regular content audits to avoid keyword overlap. These steps help your site stay organised and visible in searches.
WordPress and Squarespace’s different approaches to taxonomies show what each platform values most. WordPress focuses on flexibility and customisation, while Squarespace aims for simplicity and ease of use. Now you can make better decisions about your website’s content organisation strategy.