Design web site for Local food store, SEO audit

health food store near my location
A GROUP OF PEOPLE IN A CLOUD

About

To build A web-site:

It’s Halloween already; more than 0,5 years ago, I started working on SEO and web design: I redesigned a site called Roccoroma, researching Italian food culture.

MEMORABLE HALLOWEEN
MEMORABLE MIDDLE EASTERN RESTAURANT IMG 15

Research best website structure for SEO:

Because I am a specialist in digital marketing, when I just started to work with the design, I wanted to understand what Roccoroma Food Products, using Squarespace website builder  : 

  • Because the site can order from the Catering and Deli menus, it can become a local Italian restaurant in Goshen, NY, delivering dishes like any other restaurant during the pandemic. If it is, it’s okay to create a sitemap of the service site with the menu and ordering options.
  • Because the site offers Italian food items for online ordering and local delivery, I had a real problem with the website design. 

What problem do you see here? This problem is very different from those that I had earlier.  I started to solve this SEO strategist why because that’s what my background was, and have something to start with. I began by researching the website structure for SEO: I knew if I didn’t, it would be my biggest challenge in the beginning.

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[dsm_text_badges _builder_version=”4.27.0″ _module_preset=”default” theme_builder_area=”post_content” main_text=”You should purchase balsamic vinegar, pasta, and olive oil and cook perfect pasta at home. Even if it’s not a problem with ranking factors, any kind of design, or search engine optimization strategies in the beginning, right now, I see this is the biggest challenge of a site.” badges_text=”My SEO strategy” background_color=”#000000″ header_text_color=”#FFFFFF” hover_enabled=”0″ sticky_enabled=”0″][/dsm_text_badges]

 Even if it’s not a problem with ranking factors, any kind of design, or search engine optimization strategies in the beginning, right now, I see this as the biggest challenge of a site. Even localized search results start acting differently during the pandemic because:

  • For example, ranking factors, and searches near me still work, as I see acting differently.
  • We all have mobile devices. Mobile optimization, which was important before the pandemic, stopped working because we are staging home. 
  • Everyone tries to find chip solutions on the internet.
HALLOWEEN 2020

 I found solutions with a pos system, which I found impossible to find, I found the perfect solution for the 2020 SEO strategy and keyword research, the store and deli ground in search results.

UX and SEO of local businesses:

Of course, some of my readers ask why you think about SEO practices if you just started to work with store design. The answer is easy: this is based on my understanding of Search Engine Optimization (SEO) aspects! If you understand this term as link building and advertising, this question is right: if the site is not ready, there is nothing to advertise. However, this understanding in practice is not correct because this aspect is just a little aspect that calls for outside optimization of the site. But what about the site itself if what we see in Google Analytics is not only outside optimization? Text, pictures, content structure, page speed, and many other questions could influence site optimization, including questions of UX design and SEO.