My Journey as a Creative Brand Strategist and SEO Expert
Ruslan Smirnov
New York 2020
Jan 11, 2024

Ruslan Smirnov

About Me

I’m at the process of opening my own SEO agency:

I work with creative marketing campaigns with SEO experts, but I remember how I applied for jobs as a creative brand strategist.


Memorable memorableseo 1

In the fast-paced world of creative brand strategy and SEO, my journey has been a tapestry of memorable events, each contributing to the creation of my unique portfolio. Join me as I take you through the step-by-step process of how I designed my portfolio, reflecting on the meaning of time and the unforgettable moments that shaped my career as an SEO consultant in New York


The Genesis of Memorable Design

I embarked on my brand strategist career over two decades ago, working with search results and eventually establishing the Bearded PR SEO studio. My clients often sought logos, graphics, and site designs, yet many struggled with grasping the brand message. This realization led me to blend high-quality content creation on social media with web design, setting the stage for my portfolio’s inception.

Let’s Work Together

Navigating the SEO Landscape

Brand Identity Beyond Visualization

Diverging from conventional definitions, I challenged the idea that brand identity solely encompasses visible elements. Using the example of Apple’s logo, I emphasized the role of brand strategy in design, where every graphic communicates a message. My own journey in the U.S., particularly my trips to NYC, became pivotal moments influencing my design process.

 (845) 415-2344

NYC Bus Rides and UX Design Dreams

Memorable moments on bus rides to NYC for a user experience designer job application shaped my perception of brand and strategy. Whether reading books, taking photos, or sketching logo ideas, these experiences became integral to my portfolio. The Roccoroma food store logo, inspired during those bus rides, encapsulates memories of social distancing.

The Value of Moments and Quotes

Reflecting on the value of moments and quotes, I recalled reading a book on SEO during my NYC-bound journeys. Though specific details may fade, the enduring ideas of SEO and brand continue to guide my daily design process. The story I share is not just that of an SEO copywriter but a narrative of understanding what people search for on the internet.

As I navigate the ever-evolving landscape of creative brand strategy and SEO, my portfolio stands as a testament to the memorable moments that have defined my journey. Each step in the process reflects not only my skills as a strategist but also the profound impact of experiences and inspirations that have shaped my unique approach to design.

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